Sans Voir
Art Direction / Branding / Product Design
Sans Voir is a bold, imaginative hard seltzer brand celebrating spontaneity and liberation.
Inspired by blind contour drawing, a technique where artists draw without looking at the paper, Sans Voir represents a release of inhibitions.
The Name
Sans Voir translates to 'without sight' in French and refers to blindfold chess — a version of the game where players rely on memory and intuition to play without looking at the pieces.
The name embodies the brand's philosophy of trusting instincts and letting go of control.
Visual Elements
The bold stripes and recognizable chess pieces combine playfulness with intentionality to create a memorable design language.
Each flavor pairs with a different piece and color, allowing for individuality and distinction.
As a nod to the brand’s origin, blind contour drawings cover the labels.
